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All types of video for all types of projects
No matter what you’re trying to do for your business, whether it’s promoting a product, sharing your vision, or connecting with customers high quality, professional video content can do it all. Start producing video to capture attention of your audience, and build your brand a more dynamic way.
Content For All Marketing Objectives
Company culture video
Company culture videos have two unique purposes. First, they highlight the ethos of your company to potential customers. The intention here isn’t to sell a product or service, but to market your brand as a whole.
Second, culture videos are great for attracting new talent. Sometimes you need to market your brand not to new customers, but to potential new employees, which can be essential for growing your business. One of the best ways to do this is to capture your most passionate employees on camera.
Customer testimonial video
A great way to attract new business is to have existing customers sell your brand for you. When potential customers see how enthused and passionate your existing customers are, they’re likely to imagine that they’ll have the same experience.
Have an existing customer on camera rave about how much they swear by your product or service. Show that customer using the product or telling a monumental story about how they couldn’t have done it without you. That’s what will excite new customers about your brand. And of course, including your best customers is the perfect way to show how much you appreciate them!
The purpose a product demonstration video is to flaunt your product or service to your audience. It differs from an explainer in that you’re not explaining how the product works, but rather showing off its features, perks and benefits.
Product demonstration videos typically feature a charismatic host that speaks passionately about the product. Don’t be afraid to get creative with product demonstration videos!
If you have an interesting process behind the development, manufacturing, or distribution of your good or service, show it! Your audience will love to see the craftsmanship that goes into what you make.
This is especially great for artisans of all sorts. Show how you hand craft each individual product or how you source your ingredients. The more you can involve your customers in your process, the more invested they will be in your product or service.
Brand videos are mini commercial videos with a goal of getting clicks with the basic intent of enticing people and creating hype. This is a great type of video format for generating traffic and creating brand awareness.
Promo videos are also used increasingly for event campaigning and webinars. So, promo videos contain the best content in a short duration. It should be sensational, engaging and action oriented. To make a good teaser video, setting a goal is imperative. Decide a call-to-action beforehand, it could be an event invitation or a simple email subscription.
Employee portrait video
Instead of a headshot and short blurb on the website about your company’s leaders, short video portraits can help your audience engage with your business on the most human of levels.
These videos express the heart and soul of your company by showing that the “people on top” aren’t just there to make money. They’ve got real passion for their brand, their business, and the community they serve. This is particularly beneficial for small businesses rooted in small communities that are looking to engage more deeply with their community or expand outside of it.